Our intimate knowledge of the hauntingly beautiful Northern landscapes provides a narrative on your journey of discovery.

We would like to share the story of how Discover Truenorth came into being—an elegant offspring emerging from the esteemed production company, Truenorth.

Founded in 2003, Truenorth has solidified its position as the premier production service company in the Nordics, actively engaged in an extensive array of film and TV productions. Adding to its repertoire, since 2005, Truenorth has been a trailblazer in the event industry in Iceland. In 2016, the vision expanded as Discover Truenorth was established, focusing on Luxury Travel and MICE services. With an unwavering commitment to excellence, Discover Truenorth has orchestrated some of the most ambitious and remarkable events in the country's history.

By sharing resources with Truenorth, these intertwined companies possess the unique ability to turn the seemingly impossible into reality. This synergy allows Discover Truenorth to offer unparalleled expertise, ensuring that every luxury travel experience and MICE event reaches new heights of elegance, sophistication, and seamless execution.

Super Experienced Team Leaders

LÁRUS HALLDÓRSSON
Managing Director

His roots are in the travel business, where he worked along with his father as an operation manager for Iceland Safari. Then one day, he was lured into television, first as a TV host but liking it more on the other end of the camera, he pursued his career as a producer. For several years he was the executive producer for a big production house in Iceland, and there he started an event department. Along with travel, that is one of his passions today. A good party with the right atmosphere, food and wine is what Larus thrives on. One of Discover Truenorth client pinpointed it right in an interview: We often require one to “produce a rabbit from the hat”, and when it comes to that, no one is better than “Lalli”.

larus@discovertruenorth.is

SÆDÍS KOLBRÚN STEINSDÓTTIR
Director Of Operations

Sædís is an established Producer, Event Specialist and Travel Expert with an extensive experience working with major brands in Reykjavik, Shanghai and New York. Sædís joined Truenorth early 2014 and leads large scale production jobs while also specializing in bespoke travel for HNW individuals and VIP’s, managing private charter flights, super yachts, tailor-made activities and luxury accommodation in addition to working closely with client’s team’s for high-level security detail. Often dubbed the SPA & Culinary Queen of Iceland, Sædís’ interests are no secret, but she is also an avid F1 fan, frequently attending races across the globe and finds great pleasure and peace in camping in Iceland’s wilderness during the summer season, enjoying hikes and water sports.

saedis@discovertruenorth.is

ODDUR HALLDÓRSSON
Event Manager/Travel Expert

Oddur is a seasoned veteran in the event, travel and filming industry in Iceland and abroad with over 20 years under his belt as event manager, producer, and travel expert. From super detailed bespoke luxury events to big budget Hollywood films and large scale events, Oddur has seen it all. Rest assured, with Oddur, you are in experienced hands and he will take utmost care of all your needs.

oddur@discovertruenorth.is

THOR KJARTANSSON
Chairman/Partner

Þór ‘Thor’ Kjartansson is an industry professional in a league of his own with a career spanning decades in travel and film production, specialising in finding epic and unique locations for Hollywood studios wishing to film in Iceland. Through his extensive experience scouting locations he has acquired a unique skillset and database of secret locations, way off the beaten track and unknown to most. Thor has been a member of Iceland‘s Search and Rescue Team since 1987 and participated in a great number of successful rescue missions in some of Iceland‘s most remote and challenging landscapes. With his relentless taste for Iceland’s wilderness and need for speed, Thor is at his best when racing across Iceland‘s diverse terrain, traversing rivers and rugged roads on super jeeps or racing across Iceland‘s ice caps on his snowmobile.

thor@discovertruenorth.is

We believe in Nature

For Every Guest We Plant A Tree

We aim to protect, restore and promote sustainable use of the land across the nordics, through our own activities and land use. This is in line with UN Sustainable Development Goal 15, Life on Land. For every guest hosted by Discover Truenorth, we plant a tree.

Discover Truenorth supports the UN Sustainable Development Goals.

Icelandic Water

The water quality in Iceland is exceptional. A staggering 97 percent of the population is satisfied with the water quality in Iceland, according to a recent OECD study. Icelanders are so proud of their water that non-natives, travellers and tourists alike are frequently recommended to drink straight from the streams. If the water is clear and cold, it is safe to drink.

Geothermal Water

The hot water is different. Iceland has natural hot water springs due to the geothermal activity below ground. Geothermal sources account for 66% of Iceland’s primary energy use. And geothermal water creates natural baths with high levels of silicates and other minerals which have an especially rejuvenating effect on the skin.”

Naturally rich in sulfur, the hot water smells a lot like rotten eggs or a freshly struck match. This water, although great for the skin, is not safe to drink. The tap water in Icelandic faucets provides perfectly safe drinking water although it may smell of sulfur if some hot water is still in the pipes from previous use.

Sustainability

Iceland is the world’s second most highly performing country in environmental issues. Over 99% of electricity production and almost 80% of total energy production in Iceland comes from hydropower and geothermal power. Conference venues and hotels are naturally eco-friendly. No other nation uses such a high proportion of renewable energy resources. The Icelandic government has stated an objective of making Iceland the first nation to use only renewable energy for its power in the near future according to the Icelandic National Strategy for sustainable development. Reykjavik is a global centre for renewable energy research, as universities, government departments, public and private companies all contribute.

Our Sustainability Policy