Our intimate knowledge of the hauntingly beautiful Northern landscapes provides a narrative on your journey of discovery.


We would like to share the story of how Discover Truenorth came into being—an elegant offspring emerging from the esteemed production company, Truenorth.

Founded in 2003, Truenorth has solidified its position as the premier production service company in the Nordics, actively engaged in an extensive array of film and TV productions. Adding to its repertoire, since 2005, Truenorth has been a trailblazer in the event industry in Iceland. In 2016, the vision expanded as Discover Truenorth was established, focusing on Luxury Travel and MICE services. With an unwavering commitment to excellence, Discover Truenorth has orchestrated some of the most ambitious and remarkable events in the country's history.

By sharing resources with Truenorth, these intertwined companies possess the unique ability to turn the seemingly impossible into reality. This synergy allows Discover Truenorth to offer unparalleled expertise, ensuring that every luxury travel experience and MICE event reaches new heights of elegance, sophistication, and seamless execution.

Super Experienced Team Leaders

LÁRUS HALLDÓRSSON
Managing Director

His roots are in the travel business, where he worked along with his father as an operation manager for Iceland Safari. Then one day, he was lured into television, first as a TV host but liking it more on the other end of the camera, he pursued his career as a producer. For several years he was the executive producer for a big production house in Iceland, and there he started an event department. Along with travel, that is one of his passions today. A good party with the right atmosphere, food and wine is what Larus thrives on. One of Discover Truenorth client pinpointed it right in an interview: We often require one to “produce a rabbit from the hat”, and when it comes to that, no one is better than “Lalli”.

larus@discovertruenorth.is

SÆDÍS KOLBRÚN STEINSDÓTTIR
Director Of Operations

Sædís is an established Producer, Event Specialist and Travel Expert with an extensive experience working with major brands in Reykjavik, Shanghai and New York. Sædís joined Truenorth early 2014 and leads large scale production jobs while also specializing in bespoke travel for HNW individuals and VIP’s, managing private charter flights, super yachts, tailor-made activities and luxury accommodation in addition to working closely with client’s team’s for high-level security detail. Often dubbed the SPA & Culinary Queen of Iceland, Sædís’ interests are no secret, but she is also an avid F1 fan, frequently attending races across the globe and finds great pleasure and peace in camping in Iceland’s wilderness during the summer season, enjoying hikes and water sports.

saedis@discovertruenorth.is

ODDUR HALLDÓRSSON
Event Manager/Travel Expert

Oddur is a seasoned veteran in the event, travel and filming industry in Iceland and abroad with over 20 years under his belt as event manager, producer, and travel expert. From super detailed bespoke luxury events to big budget Hollywood films and large scale events, Oddur has seen it all. Rest assured, with Oddur, you are in experienced hands and he will take utmost care of all your needs.

oddur@discovertruenorth.is

Gulli Maggi
Creative Art Director

Gulli Maggi is a creative powerhouse with a passion for clever ideas and innovative solutions. His journey began in his 20s, crafting signs and window displays while studying arts and design. It was during this time that Gulli found his true calling: enhancing great ideas and making hot things cooler. Gulli Maggi's talent has earned him numerous awards in advertising, graphic design, and TV commercials. Known for his positive, can-do attitude, He approaches every challenge with an open mind, believing that the more complex the problem, the more satisfying the solution. At Discover Truenorth, Gulli Maggi specializes in Art Direction for events and incentive trips, where his design expertise truly shines. Outside of work, Gulli is driven by his love for music, curating Spotify playlists to spark fresh inspiration. He’s also an avid golfer, living by Arnold Palmer’s famous words: "The more I practice, the luckier I get"—a philosophy he applies to everything he does.

gullimaggi@discovertruenorth.is

THOR KJARTANSSON
Chairman/Partner

Þór ‘Thor’ Kjartansson is an industry professional in a league of his own with a career spanning decades in travel and film production, specialising in finding epic and unique locations for Hollywood studios wishing to film in Iceland. Through his extensive experience scouting locations he has acquired a unique skillset and database of secret locations, way off the beaten track and unknown to most. Thor has been a member of Iceland‘s Search and Rescue Team since 1987 and participated in a great number of successful rescue missions in some of Iceland‘s most remote and challenging landscapes. With his relentless taste for Iceland’s wilderness and need for speed, Thor is at his best when racing across Iceland‘s diverse terrain, traversing rivers and rugged roads on super jeeps or racing across Iceland‘s ice caps on his snowmobile.

thor@discovertruenorth.is

Viktor Lárusson
Event & Travel Coordinator

Viktor began his career in the dynamic world of the film industry, where he honed his skills and worked his way up the ranks. His passion for creativity and attention to detail led him to transition into the luxury travel and event industry, where he now excels as an Event & Travel Coordinator at Discover Truenorth. Viktor offers a valuable perspective to the company, drawing on his extensive experience along with a strong interest in exploration and high-quality service.

Outside of his professional role, Viktor serves as Chairman of the football club KV, reflecting his passion for the sport. When he's not curating unforgettable experiences for clients, Viktor enjoys traveling with friends and family, always seeking new adventures and inspirations.

viktor@discovertruenorth.is


We believe in Nature

For Every Guest We Plant A Tree

We aim to protect, restore and promote sustainable use of the land across the nordics, through our own activities and land use. This is in line with UN Sustainable Development Goal 15, Life on Land. For every guest hosted by Discover Truenorth, we plant a tree.

Discover Truenorth supports the UN Sustainable Development Goals.

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Icelandic Water

The water quality in Iceland is exceptional. A staggering 97 percent of the population is satisfied with the water quality in Iceland, according to a recent OECD study. Icelanders are so proud of their water that non-natives, travellers and tourists alike are frequently recommended to drink straight from the streams. If the water is clear and cold, it is safe to drink.

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Geothermal Water

The hot water is different. Iceland has natural hot water springs due to the geothermal activity below ground. Geothermal sources account for 66% of Iceland’s primary energy use. And geothermal water creates natural baths with high levels of silicates and other minerals which have an especially rejuvenating effect on the skin.”

Naturally rich in sulfur, the hot water smells a lot like rotten eggs or a freshly struck match. This water, although great for the skin, is not safe to drink. The tap water in Icelandic faucets provides perfectly safe drinking water although it may smell of sulfur if some hot water is still in the pipes from previous use.

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Sustainability

Iceland is the world’s second most highly performing country in environmental issues. Over 99% of electricity production and almost 80% of total energy production in Iceland comes from hydropower and geothermal power. Conference venues and hotels are naturally eco-friendly. No other nation uses such a high proportion of renewable energy resources. The Icelandic government has stated an objective of making Iceland the first nation to use only renewable energy for its power in the near future according to the Icelandic National Strategy for sustainable development. Reykjavik is a global centre for renewable energy research, as universities, government departments, public and private companies all contribute.


Discover Truenorth ehf

Fiskislóð 31AE
101 Reykjavik
Kt. 670906 0430
VAT Nr. 93180

info@discovertruenorth.is


Our Clients 

GENERAL BOOKING TERMS AND CONDITIONS

Discover Truenorth is a DMC and Event Company operating in Iceland, Greenland,and the Faroe Islands

Discover Truenorth ehf is a corporation located at Fiskislóð 31A, 101 Reykjavík, Iceland.(Corporate registration no. 6709060430), VAT 93180

This agreement (the „Agreement“) between you (the Client“) and Discover Truenorth ehf. („DTN“) is comprised of these standard terms and conditions, which are attached to the travel schedule/itinerary and budget

1. BOOKING  

The Client shall make its booking in writing, by e-mail, to the Client‘s designated travel expert; such booking shall become binding upon confirmation by DTN. It is important that every detail regarding the booking is included to enable DTN to provide satisfactory service performance. Such details include each traveler´s name, flight information, whether a transfer service from Keflavik airport is required, and details on accommodation, tours, and other requested services, such as thoserelated to the Client‘s specific needs. The booking will be made and confirmed by DTN once the Budget/Itinerary (attached hereto) has been prepared and accepted by you or your authorized representative.

2. PAYMENTS TERMS

2.1 Payment methods: DTN will accept all major credit and debit cards, and for bookings made at least 14 days before the travel date, we also accept bank transfers. If you wish to pay via bank transfer, please get in touch withinfo@discovertruenorth.is for wire instructions.

2.2 ​DTN accepts payments using Visa, Visa Electron, MasterCard, Maestro, JCB, Discover, UnionPay, Diners, and American Express cards.

2.3 Payments: DTN requires a deposit payment of 50% of the total booking amount at the time of booking. The remaining amount shall be paid 21 days beforethe Client‘s arrival.

2.4 Late payments: In the event of late payment(s) from the Client, DTN reserves the right to cancel the Client‘s booking and revoke its confirmation of services.

2.5 Icelandic VAT. Iceland has two VAT levels: 11% and 24%. The  11% VAT applies to tour operators, hotels, restaurants, coaches, activities, day tours, and expeditions. The 24% VAT applies to car rental, amongst other services.

3. CANCELLATION

3.1 The Client shall be entitled to cancel travel arrangements at any timebefore arrival. DTN‘s terms of cancellation are set out here below. Cancellation must be in writing and sent to the Client‘s travel consultant/expert by email at the Client‘s earliest opportunity.

3.2 DTN shall be entitled to cancel confirmed bookings at any time. DTN may avail itself of this right, for example, if the Client fails to honor its payment obligations or if a force majeure circumstance occurs, as defined below.

3.3 Force majeure circumstances: If the Client cancels a confirmed booking or DTN because of unforeseen and unavoidable circumstances beyond the Client‘s and/or DTN‘s control (force majeure), no cancellation fees or other extra compensation shall apply. Force majeure circumstances include but are not limited tostrikes, warfare, acts of terrorism, risks to human health such as epidemics, pandemics, etc., natural hazard events such as floods, earthquakes, volcanic eruptions, or weather conditions that make it difficult and/or dangerous to travel to the tour destination.

4. PAYMENT & CANCELLATION CHARGES 

Please note: For bookings made less than 30 days before the start of travel, the availability of all services will need to be confirmed by DTN before the booking can be confirmed. In the rare event that a specific excursion or service is unavailable, we will either offer an alternative or issue you with a full refund. You will be notified of any necessary changes to the itinerary before we issue your confirmation invoice.

4.1 ​Cancellation Policy for Individuals. Cancellations made outside of 21 days of arrival date: 90% of the amounts paid are refundable, but the 10% remainder may be applied towards a new booking for a stay with an arrival date within 365 days of the arrival date stated in the canceled booking.

4.2 ​Cancellation made within 21 days of arrival date: 100% of amounts paid are non-refundable.

- However, on a case-by-case basis, DTN  will try to recoup as much as possible from vendors, and this may be applied towards a new booking for a stay with an arrival date within 365 days of the arrival date stated in the canceled booking.

- All re-bookings are subject to availability and potential rate increases. The time periods set forth above for applying previously paid amounts and re-booking will not be extended, and any unused amounts will not be refundable. If more than one cancellation option applies, the guest may choose one of the available options. All re-bookings are final.

4.3​Cancellation Policy for Groups. 

To ensure the best experience and to accommodate logistical planning, DTN has established the following cancellation policy for group trips:

- Cancellations made 8 weeks before the start of the tour: A cancellation fee of 20% of the total tour cost will be retained.

- Cancellations made 6 weeks before the start of the tour: A cancellation fee of 50% of the total tour cost will be retained.

- Cancellations made less than 4 weeks before the start of the tour: No refund will be provided.

Please note that the final payment for the tour is due 6 weeks before the tour begins. We appreciate your understanding and cooperation in adhering to these guidelines, which help us maintain our services' high quality and reliability.

4.4 ​Cancellation insurance.

DTN does not offer cancellation insurance on any of its tours.

5. VALIDITY OF PRICES

5.1. After the final invoice has been issued, surcharges should not affect a booking's price unless they are due to an increase in the cost of fuel and other power sources, government taxes and fees, or currency fluctuations relevant to your booking.

5.2. Price increase policy: If a surcharge is referred to in 5.1. above exceeds 10% of the total cost, you will be entitled to cancel your booking with a full refund. If you cancel your booking for this reason, you must do so within 21 days from the issue date of the new invoice.

5.3 Price decrease policy: Should the price of your booking decrease by more than 10% of the total price for the same reasons as mentioned above, then any refund due will be paid to you. Any Agency and insurance fee cost incurred will be deducted from the refund.

The price of confirmed bookings will not change within 21 days of departure, and refunds will not be paid during this period.

5.5 Price errors policy: We endeavor to ensure that all the information and prices on our Budget/Itinerary are accurate. However, occasionally, changes and errors occur. When such errors occur, we will do our utmost to notify you when booking or as soon as possible upon our becoming aware of the mistake. We reserve the right to cancel, amend, or limit the order placed at the incorrect price. You must check the current price and all other details relating to the arrangements you wish to book before confirming your booking.

6. CHANGES TO BOOKINGS

6.1 Booking change request from the Client: Booking change requests must be made via email by the person who submitted the original booking requestaddressed to the respective travel expert. DTE will endeavor to make such requested changes, if possible, and subject to availability.

6.2 Booking transfers: The Client shall be entitled to transfer its confirmed booking to a third party (the „New Party“), provided that the New Party (transferee) confirms in writing via e-mail to the respective travel expert that the New Party will assume and honor all terms and conditions of the confirmed booking. The Client shall notify DTN via e-mail to the travel expert about the transfer to the new Client no laterthan 7 days before departure. An administrative fee of 20,000 ISK (Iceland office) will be charged for the transfer, and both parties must assume joint liability for this fee and any other costs that changes to the booking may incur. However, please note that certain services may not be transferred after a booking has been confirmed, and any alteration may incur a cancellation charge of up to 100% of such part of the services. DTN reserves the right to increase or change the applicable administrative fees at any time in such cases.

6.3 Booking changes made by DTN: DTN may occasionally have to changethe Client´s booking, and DTE reserves the right to do so at any time. In such an event, DTN will notify the Client via e-mail of such changes as soon as possible. If the changes are significant, such as alterations to a substantial part of the tour or price increases exceeding 10% of the total cost, you will have the option to:

a. accept the changes,

b. accept an alternative tour (if available and offered by us), or

c. get a refund.

The Client should respond to the notification of change from DTN within 21 days of the notification from DTE, in which case the Client would accept or reject the change(s). Please read any notification of change(s) carefully. If the Client does not respond within the time period as set out above, DTN shall be entitled to cancel your booking.

We will refund the price difference if you accept an alternative tour (option b, above) and the new tour is of lower value.

If you reject the changes, you may cancel your tour and be entitled to a full refund (option c, above). If these changes were made because of unavoidable or extraordinary circumstances (force majeure), you will not be entitled to other compensation.

7. INVOICE & TRAVEL DOCUMENTS DELIVERY

All invoices and travel documents wil be sent to the Client as PDF documents attached to an email.

Hard copies included: If you arrive in Reykjavík (Iceland), hard copies of the travel documents may be available upon request.

8. PASSPORTS, VISAS & CREDIT CARDS

The Client‘s passport, visa, health (and insurance) requirements and other immigration requirements are the Client‘s responsibility. The Client should consider checking such requirements with the relevant embassies and/or consulates. DTN will only provide general information about such requirements. The above requirements are always subject to change, so it is advisable to confirm and check the current requirements well in advance of departure.

A passport valid for at least three months beyond the intended stay is required for visitors to Iceland. Iceland is a party to the Schengen agreement, which means that internal border checkpoints and controls for the following Schengen countries no longer apply. The Schengen countries (as of Aug 2020) are Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Lichtenstein, Lithuania Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland. For further information on the passport and visa requirements, please check the Icelandic Directorate of Immigration website, www.utl.is/english.

9. LIABILITY

9.1 ​DTN will not accept and expressly disclaims responsibility for any loss, damage, accident, injury, sickness, or schedule change due to any force majeure circumstances such as but not limited to weather conditions, strike, natural disaster, or any other cause beyond DTN‘s control. DTN acts in good faith and cannot be held responsible for any agent, hotel, coach operator, airline, guide, restaurant, or any other person's or company's acts, inactions, defaults, or delays.

9.2 ​DTN reserves the right to make changes to routes, destinations, itineraries, and times of departure and arrival without prior notice if such changes become necessary. In the event of changes to flights (domestic and/or international) or scheduled travel by cruise, ferry, or bus, the Client shall be responsible for additional costs incurred resulting from such changes (e.g., extra hotel nights, meals, transfers, and so forth).

DTN strongly recommends that clients obtain a comprehensive travel insurance policy to cover as many contingencies and risks as possible.

We aim to provide excellent customer service and maintain strict quality monitoring. If, for any reason, you are unhappy with your tour package, we want to hear about it right away. We recommend calling our office or emergency helpline when any incident arises during your tour. If you cannot do so at the time, you must notify Discover Truenorth in writing (please email info@discovertruenorth.is) within 30 days of your return, or else you may jeopardize your right to compensation.

If you need information on health services or other public authorities, need to make distance communication, or need help finding alternative travel arrangements, we shall provide appropriate assistance as promptly as possible. We reserve the right to charge you a fee corresponding to the cost incurred by us for assisting if the difficulty that requires our assistance is caused intentionally or through negligence. All information on Discover Truenorth's website is subject to change. Discover Truenorthreserves the right to correct any mistakes that may appear on the website or published price lists.

10. COMPLAINTS BY THE CLIENT

All complaints must be submitted in writing within 1 week (7 days) from the Client‘s departure from Iceland or the end of the respective tour, whichever date comes sooner. Any complaint sent later than that will not be heeded.

11. CONFIDENTIALITY

The Client agrees that it shall not disclose to any third party, person, or corporation any confidential or sensitive information concerning the business, affairs, clients, suppliers, business relations, and affiliates of DTN. However, the Client may disclose DTN‘s confidential information to: a) (if applicable) to its employees, officers, representatives, or advisers who have a need to know and b) as may be required by law, court order, or any governmental or regulatory authority.

12. GOVERNING LAW

This agreement and any dispute or claims arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed and construed by the laws of Iceland. The parties irrevocably agree that the courts of Iceland shall have jurisdiction to settle any dispute or claim that arises out of or in connection with this agreement or its subject matter or formation (including non-contractual disputes or claims).

Key images by ©Benjamin Hardman.

Thanks to RAX and Þor Kjartansson.

Music in videos by Gusgusar.